Time flies, and it seems like everywhere we look, there’s a humble reminder that we aren’t getting younger. In the beauty world, “ageism” has taken center stage. Growing older now feels scary and sinful, and trust some beauty brands to capitalize on our fear of growing old. Studies show that the “Anti-aging skincare” market is predicted to shoot from $191.5 billion (2019) to $421.4 billion (2030).

The sea of anti-aging products floating in the market promises to reverse, slow down, or stop the aging process in its tracks. But in an actual sense, our biological clocks can neither be stopped nor reversed. While we cannot stay young forever, we can help you with important tips that will help slow down premature aging, so that you can age gracefully and beautifully. We prefer the term, "well-aging."

4 Well-Aging Tips for Maturing Skin.

Have you been feeling out of sorts lately? Perhaps, you feel insecure because you observed the appearance of fine lines and wrinkles on your face. If yes, here are some effective well-aging tips to keep your skin in tip-top shape.

1. Invest In A Broad-Spectrum Sunscreen

Sunlight is a silent aging element. The harmful UV rays of the sun are one of the culprits behind premature skin aging. When your skin is exposed to sunlight without adequate protection, free radicals from the sun attack your skin and trigger oxidative stress which is responsible for the damage of collagen. To combat free radical damage, it is essential to always apply a broad-spectrum sunscreen with SPF 30 or more. 

2. Moisturize and Hydrate Your Skin

As we grow older, our skin produces less oil due to hormonal fluctuations. Inadequate oil production triggers dryness which may appear as itchy and flaky skin. One of the best ways to improve dry skin is by investing in a good moisturizer. A nourishing moisturizer forms a protective layer over your skin to trap moisture within your skin cells while reducing water loss from the skin.

3. Exfoliate and Boost Cell Turnover

Maturing skin undergoes cell renewal at a slower rate compared to younger skin. When cell turnover is slow, your skin appears dull and uneven. To even out skin tone, increase cell turnover, and promote a youthful complexion, opt for products containing ingredients such as retinol, glycolic acid, lactic acid, etc.

4. Promote Collagen Buildup

Collagen is responsible for our fresh, plump, and glowing skin. As we grow older, our collagen begins to deplete. A dip in collagen causes loss of skin firmness and bounciness. While it is impossible to recoup all the collagen from your younger years, you can assist your skin to produce collagen by investing in skincare ingredients that have been proven to support collagen formation. A few effective ingredients to look out for include Vitamin C, Hyaluronic Acid, Aloe Vera, and Niacinamide.  Our All Encompassing serum is an antioxidant-rich serum, and includes collagen-boosting ingredients such as Niacinamide, Squalane, and Gotu Kola. It's a superb add-on for every maturing skincare arsenal.

Contrary to popular belief, aging is not a nightmare, and being alive to experience the older version of yourself is such a priceless gift that you should cherish. In essence, you can have healthy and luminous skin in your mature years, if you adopt a healthy and uncomplicated well-aging ritual.

Note: These statements have not been evaluated by the Food and Drug Administration. Always consult with your doctor first.